Published on September 26th, 2012 | by Stevesesy0
Commercialization: BIOHAZARD 2
BIOHAZARD 2 is the Japanese title for Resident Evil 2. This commercial is hilarious, interesting, and lovable. The set and costumes are spot on not only for the game but also for the time period in which this commercial was released. What is of note in this commercial is that it was actually directed by none other than George Romero himself! That is crazy! Well, I applaud you Capcom, you made a great commercial. It is entertaining to watch, does no detract from the game, has great directing and setting, and really sells the game. There is a problem though, there is no gameplay shown. You don’t realize it but this will hurt customers overall view of the game when they take it home and play it. They just bought a product without even seeing what it is they are buying! This will hurt with reviews. That is why it is important to SHOW OFF YOUR PRODUCT in the commercials and this truly is the cardinal sin of nearly all gaming commercials.